Good. Wine Branding & Packaging
Role Branding & packaging designer
Team Mary Zaleska (co-designer), Maggie Stamets (copywriter)
Deliverables Wine bottle packaging design, visual branding
Good. is a concept project created in a collaboration with Mary Zaleska. We created the visual identity, advertising, and packaging for the brand. The idea behind Good. was to have an honest product for those who love to drink wine, but don’t necessarily know much about it. Our bottles would be reliable, affordable and simple. They wouldn't be known for a sophisticated palette most of us can't even detect, but for simply being good so that anyone can go and purchase tasty wine without being a connoisseur or playing wine-roulette for 30 minutes in a store.
Good. Wine was featured in Packaging of the World, Favourite Design, The Dieline, World Brand Design. We also worked with an organic vineyard to re-imagine the labels for their brand.
The design was inspired by geometry, simplicity and minimal yet bold style. We connected hand-drawn patterns with saturated colors and assigned them to different kinds of wine, creating a small identity for each type. The exterior packaging (wrapping paper/paper bags) was created by connecting all of the patterns and colors into one design representing the entire product.
Advertising for Good. Wine
The advertising consists of fun-facts about wine so that our customers could feel more knowledgeable and confident in their wine-picking skills. Just because they like Good. Wine doesn't mean they shouldn't reach for great ones in the future as well. We tried to keep the product transparent both in its mission and design.
