Rebranding EF Tour Itineraries

Role Graphic designer

Team Kim Hart, Adam Schwartz, Maddie Poulin, Michelle Peck

Deliverables Print and digital itineraries

EF Tours main product is… well tours! The itineraries used to market these tours hadn’t been touched in roughly 10 years, yet they are one of the largest touch points for teachers and families considering going on a tour with EF. Given how visible this marketing material is, we decided to rebrand and redesign the itineraries, bringing the up to date with our brand, renaming them, and creating a template to make the updating process a breeze.

Before diving head into the redesign, I held a two day workshop for the creative team to get together to brainstorm and draft initial ideas for the new itineraries. I worked with the associate marketing manager to distill the research and insights she had gathered about our old itineraries into a digestible reference for the creative team. We then broke up into smaller groups and, using the research shared, designed our ideal-state itineraries.