Art Director / Graphic Designer
Chan Kim, Creative Director
Employer Branding RFP, Advertising, Concept
Designs in response to a RFP for Peraton Corporation's employer brand, which won amongst multiple competing agencies. The company wanted a bold, bright, and modern employer brand to stand out in the aero-space and engineering field. To attract the best candidates, we created the concept of the "The Good Rebel," speaking to the top candidates in the field who are looking to excel and push boundaries in the industry. The campaign consists of interactive ads, an employee referral "Quit Kit" program, and environmental activations.
Brand Activation: Digital Assistant / Banners
Brand Activation: The Quit Kit Referral Program
Brand Activation: Innovation Viewing Station
Brand Activation: Career Advisor Mobile Booth