COMPASS BRAND PITCH
Art Director / Graphic Designer
Karen DeGennaro, Creative Director
Good. Wine is a concept project created in collaboration with Mary Zaleska. The idea behind Good. was to have an honest product targeting those who love to drink wine but don't necessarily know much about it. Our bottles would be reliable, affordable and simply good.
The design was inspired by geometry and a minimal yet bold style. We connected hand-drawn patterns with saturated colors and assigned them to different kinds of wine, creating a small identity for each type. The exterior packaging (wrapping paper / paper bags) was created by connecting all of the patterns and colors into one design representing the entire product.
The advertising consists of fun-facts about wine so that our customers could feel more knowledgeable and confident in their wine-picking skills. We tried to keep the brand and advertising transparent both in its mission and design.
Advertising for Good. Wine
Copywriting by Maggie Stamets